Peeps

Tiny Phone People

Privacy Policy

Last updated 3 November 2026.

The short version: your tiny person lives on your device, and so does everything you tell them. The App Store version of Peeps has no accounts, ads, analytics or tracking, and it doesn't send Poplar Farm any information about you.

Your resident and your texts

Your resident, your conversations and anything they remember are stored on your device. They aren't synced between devices, so each device has its own resident. You can clear conversations and memories, or reset everything, in the app's settings.

Replies are written by Apple's on-device language model. Your texts aren't sent to a cloud AI service or to Poplar Farm.

Location and weather

If you choose to allow it, the app uses your approximate location so the sky outside the house can match your local weather. The location is rounded to about city level, is only sent to Apple's WeatherKit service to fetch a forecast, and isn't stored or logged by the app. If you decline, the game works just the same with an estimated sky and guessed weather. You can change your mind at any time in Settings.

Apple

The App Store, WeatherKit and the on-device language model are provided by Apple, and Apple's Privacy Policy applies to them. If you have agreed to share analytics with app developers, Apple may also give us aggregated statistics and crash reports. These don't identify you to us.

If you're a TestFlight tester

Test builds can do one extra thing, and only if you say yes: you can share parts of your chats to help improve the game. This option needs iCloud, and it is never part of the App Store version.

• You stay in control. You opt in first, and then you see what you've typed and tap Send each time. Nothing is uploaded in the background, and you can turn sharing off on the app's Testing page.
• What's sent. What you typed, your resident's replies and rejected draft replies, along with technical details about each reply, a random install ID and the app's build number. Remembered facts could also appear, if your resident repeated them in a reply.
• Where it goes. It is saved using Apple's iCloud service, where only the developer can read it.
• It isn't anonymous. We don't see your name or email through this route, but what you type could identify you, and iCloud marks each send with an ID that links it to your account.
• Deleting it. Clearing or resetting the app can't recall chats you've already sent. To have them deleted, email [email protected] and quote the install ID shown on the Testing page.

TestFlight is run by Apple, which also shares some tester information with developers, such as the email address you were invited with, usage details, crash reports and any feedback you send.

Changes and questions

If the app starts handling your information differently, we'll update this page first. If you have any questions, email [email protected].